Welcome To cc'd consultancy
A few of the brands we’ve been lucky enough to get cc’d into:
Where you might be
Getting people interested is only half the work.
You’re already investing in paid, social, content, partnerships and everything else it takes to bring people towards the business. But once they arrive, email is often squeezed into whatever time is left.
The opportunity is already there. It just needs the time, expertise and headspace to connect it properly.
What we actually work on
Email gets a clearer role in the business.
We connect what is happening in the inbox to what is happening everywhere else.
That means looking at the customer behind the click, the marketing creating the demand and the commercial goal behind the work. So instead of adding more email activity for the sake of it, we can focus on the work that is worth doing.
More value from your existing traffic
Stronger customer journeys
Clearer priorities for what matters
Extra expertise without extra hires
What we can help with
The strategy behind the send, and the support to get it live.
List growth that leads somewhere
Pop-ups, forms, data capture and stronger reasons to join, with a journey waiting after sign-up.
Segmentation and customer insight
Using behaviour and data to understand people more clearly and communicate more usefully.
Campaign strategy and delivery
Campaigns planned around what you need to communicate and what the customer is ready to hear.
Retention and customer value
Giving customers more reasons to return, stay engaged and continue the relationship.
Automations and lifecycle journeys
Welcome, browse, cart, post-purchase, replenishment, win-back, onboarding and re-engagement.
Reporting that leads to decisions
Understanding what happened, why it happened and what we should do next.
Who we work with
Built for growing businesses that know email could be working harder.
We work with consumer brands, creators and technology teams that know email and CRM could be doing more. The journeys may look different, but the goal is the same: making more of the attention you’ve already earned.
Consumer and e-commerce brands:
Increase the value of your existing traffic, strengthen customer journeys and give retention more attention.
Creators and founder-led businesses:
Turn newsletters, downloads, events, communities and sign-up points into one clearer owned-audience journey.
Technology and platform teams:
Improve onboarding, activation, education, product adoption, retention and re-engagement.
Ways to work together
Three ways to get us cc’d in.
Email & CRM Audit and Strategy
For businesses that need an experienced view of what is working, what is being missed and what should happen next. This can include audits, account reviews, customer journey mapping, platform and tech-stack reviews, performance analysis and a prioritised strategy your team can act on.
Email Builds and Rebuilds
For businesses with a specific part of their email setup or customer journey that needs creating, improving or properly connecting. This can include automations, lifecycle journeys, pop-ups, segmentation, SMS and WhatsApp journeys, platform migrations and reporting systems.
Ongoing Email & CRM Support
For businesses that need ongoing ownership, specialist capacity or senior email and CRM leadership without immediately making a full-time hire. We can support your internal team, lead a particular workstream or take responsibility for the strategy, delivery and optimisation of the channel.
Better email starts with better context. We do our best work when we understand what is happening beyond the email platform.
We look at your goals, customers, launches, wider marketing and even your internal capacity. We are not sitting outside waiting for isolated briefs. We are close enough to connect the work, question the right things and make better decisions with you.
That is what getting cc’d in means.
Our Process
Get cc’d in
We learn what is happening across the business, not just inside the email platform.
Diagnose
We look at what is working, where value is being lost and where the strongest opportunities sit.
Prioritise
We separate the must-haves, good-to-haves and nice-to-haves, then build a plan your team can realistically maintain.
Deliver
We advise, write, design, build, brief, lead or implement, depending on the support you need.
Learn and refine
We use the evidence to improve the work instead of following a plan simply because it was written months ago.
Say hello to your email consultants
cc’d consultancy is led by Margaret Ward and Aiden Karwowska, bringing together email and CRM strategy, copy, design, delivery and the systems that keep the work moving.
You will always know who is working on the business, why a decision has been made and what happens next.
