E-COMMERCE AND DTC CONSUMER BRANDS
For consumer and e-commerce brands
You are already paying to bring people in. Email should help more of them stay. We help growing brands turn existing traffic and customers into stronger revenue, retention and customer journeys through specialist email strategy and delivery.
The challenge
Acquisition gets the budget. Retention gets whatever time is left.
Paid, social, content, influencer activity and launches are all working to create demand. But the customer journey after that first visit or purchase is often less considered.
That can leave you with:
Sign-ups that do not lead anywhere
Automations built years ago
Campaigns planned at short notice
Too much reliance on promotions
Weak post-purchase communication
Generic segmentation
Limited customer insight
Reporting that does not shape the next decision
A small internal team expected to do everything
Email is active, but it is not yet doing the job it could be doing.
What we help improve:
Capture: Turn more of your existing traffic into useful, permissioned customer data.
Nurture: Give people a stronger reason to continue the relationship after signing up.
Convert: Use campaigns and automations to move people towards the right next step.
Retain: Build better post-purchase, replenishment, loyalty and win-back journeys.
Learn: Use behaviour, performance and customer data to make stronger decisions across the business.
Typical areas of work
Email and lifecycle strategy
Campaign planning
Automation builds and optimisation
Welcome journeys
Browse and cart journeys
Post-purchase
Cross-sell
Replenishment
Win-back
Pop-ups and data capture
Segmentation
Testing
Reporting
Deliverability
Launch planning
Collaboration with paid, social, product and customer experience
How we can work with yout team
We can:
Review the current setup and build a roadmap
Rebuild a focused part of the customer journey
Support your existing email or CRM manager
Lead one workstream
Provide fractional email leadership
Own strategy and delivery on an ongoing basis
