Our Approach
Before we tell you what email needs, we need to understand the business.
We start by getting cc’d into the wider picture, from your goals, customers and current setup to the marketing activity happening around email. From there, we can work out what is worth prioritising, what can wait and what support will genuinely move things forward.
Step one: Get cc’d in
We start by getting properly cc’d into the business, asking the questions we need to understand your goals, your customers, your current setup and the wider marketing activity around email.
We ask about:
Your goals
Your customers
Your team
Your current setup
Your wider marketing
Your data
Your internal capacity
Your current challenges
Step two: Diagnose
We find where value is being missed. We review the areas relevant to the engagement, which may include:
Campaigns
Automations
Customer journeys
Performance
Data
Segmentation
Platform setup
Team structure
Wider marketing activity
The goal is not to produce a dramatic list of faults. It is to understand how everything is working together, what is limiting progress and where the strongest opportunities sit.
Step three: Prioritise
We decide what matters now, next and later. We split the plan into:
Must-haves
Good-to-haves
Nice-to-haves
That means the immediate work can focus on what is most likely to make a meaningful difference, while longer-term improvements are built on stronger foundations.
We consider:
Your business goals
The available data
Customer behaviour
Commercial opportunity
Internal capacity
What your team can realistically maintain
Our four commitments
Context before output:
We understand the business and customer before recommending more activity.
Priorities before busywork:
We focus on what will make the strongest difference, not the longest list of deliverables.
Transparency over theatre:
You will understand the thinking, the work and the results without having to translate unnecessary jargon.
Adaptation over rigid plans:
We change direction when the evidence says we should.
How collaborating with us feels
You know who is doing what
Your team is included, not worked around
Important decisions are documented
Feedback has a clear home
The work connects to a business goal
You can ask questions and receive a straight answer
We will tell you when something is not worth the time or budget
