TECHNOLOGY AND PLATFORM TEAMS
For technology and platform teams
Help more users understand the value, reach it sooner and keep coming back. We bring email and CRM thinking into onboarding, activation, education, adoption, retention and re-engagement.
The challenge
Getting a user into the product is not the same as helping them succeed with it. Users may sign up, begin a trial or create an account without ever reaching the moment that makes the product genuinely useful to them.
That can lead to:
Weak onboarding
Early drop-off
Unused features
Poor trial conversion
Low engagement
Reactive customer education
Generic lifecycle messages
Missed referral opportunities
Re-engagement that arrives too late
Marketing, product and customer success working separately
Email can help connect those moments when the journey is shaped around what users need to understand and do next.
What we help improve:
User onboarding
Trial journeys
Activation
Product education
Feature adoption
Behaviour-led communication
Customer segmentation
Re-engagement
Retention
Renewal
Referral
Customer insight
Lifecycle reporting
Collaboration across marketing, product and customer success
How we work
We begin with the user journey, the product and the business goal. Then we look at the data available, the moments that matter and the communication currently supporting them.
From there, we can:
Build the strategy
Map the lifecycle
Write the journeys
Create the email design
Support implementation
Review performance
Work alongside product, customer success and internal CRM teams
