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About Us
About cc’d consultancy
cc’d consultancy is an email consultancy led by Margaret Ward and Aiden Karwowska.
Together alongside our team, we bring strategy, copy, design and delivery into growing businesses that know email could be working harder for them.


Meet the founders

Margaret Ward
Co-founder and CRM strategist
Margaret leads the strategic thinking across cc’d.
She has worked in marketing for nearly 10 years and brings a wider understanding of marketing into her CRM specialism. Her strength is seeing how email connects to the rest of the business, identifying what is worth prioritising and turning complicated customer-journey problems into a plan people can actually use.
Alongsidecc’d, Margaret speaks and creates content around email, CRM, marketing, community and building a business.
Aiden Karwowska
Co-founder and creative Lead
Aiden leads the creative work across cc’d, bringing together email design, visual direction and the practical systems that take a strategy from an idea to something live.
He works across design, delivery and operations, making sure the details are considered, the work stays connected and projects keep moving.


Also by us: The CRM Space
Alongside cc’d consultancy, we are building The CRM Space, a separate community and learning platform for people working across email, retention and CRM.
It keeps us close to the conversations, questions and challenges shaping the industry.






